Here to streamline
energy retail

At the heart of Cloudics is a cloud-based forecourt management and payment platform. It connects fuelling, EV charging, car wash, and retail into one system, helping you control operations and grow revenue.

Cloudics’ roots go back almost 30 years, to the founding of Astro Baltics. Today, the goal of Cloudics is to make the day-to-day management and expansion of energy companies significantly simpler and more cost-effective. An open concept makes it possible to integrate new technologies into everyday service processes quickly and cost-effectively.

WANT TO SEE HOW WE REALLY DO IT?

International
Projects

40+

pos
customers

1000+

Energy stations
Connected

550+

EV Chargers
connected

1200+

Taimar Kallari
CEO at Cloudics

After hearing our elevator pitch, customers often joke:

“Sounds like Cloudics can do just about everything. Can it wash my dog and make me a coffee, as well?” And for me, that moment always brings a satisfying realisation: in terms of innovation, we have once again achieved something significant!


How we help you grow

We help you grow by making your business more efficient, profitable and ready for what’s next. From reducing operating costs and making smarter decisions to creating new revenue opportunities and expanding your network, Cloudics gives you the flexibility and technology to turn everyday operations into long-term growth.

Lower operating costs

Manage your entire station network remotely through one cloud-based platform. Real-time monitoring and remote diagnostics help you identify issues earlier, reduce unnecessary site visits and minimise maintenance needs. With less reliance on on-site hardware and manual intervention, you can lower operating expenses and improve profitability across every station.

Faster site rollout

Our next-generation FCC is a cloud-based edge controller with offline fallback, replacing traditional on-site forecourt hardware. It connects station equipment to one central platform, making setup and remote configuration simpler. Launch new stations and services faster, reduce infrastructure investment and expand your network without adding unnecessary operational complexity.

Better decisions

Get a clearer picture of your entire network with real-time operational and sales data from every site. Monitor performance, track transactions and identify trends to make more informed decisions about pricing, promotions and resource allocation. Turn insights into action, respond faster to changing customer demand and focus investments where they can deliver the greatest business value.

More revenue per visit

Connect fuelling, EV charging, car washing, shopping, payments and loyalty through one integrated customer experience. Make it easier for customers to access services, pay conveniently and return through personalised offers and loyalty benefits. By bringing more services together and reducing friction in the customer journey, you can increase purchase opportunities, grow basket sizes and unlock additional revenue streams.

Room to expand

Grow beyond traditional fuel retail by adding EV charging, car washing, shopping and other services to your existing business. Cloudics connects multiple services through one platform, helping you build a more versatile energy and retail network. Introduce new revenue streams, adapt to changing customer needs and expand your offering without having to replace your entire technology infrastructure.


Solutions

Discover smart, connected solutions designed to simplify your daily operations and keep your business moving forward. From payments and EV charging to fuel and retail, Cloudics brings everything together in one seamless platform.

Energy retail

Power your energy business with next-generation solutions for fuel, EV charging, payments and forecourt management. Cloudics brings innovative solutions like Fuel POS, EV Truck Parking and Forecourt Controller together in one seamless platform, helping you run your business more efficiently.

Convenience Retail

Unlock new possibilities in convenience retail with innovative solutions for payments and forecourt management. From Flow & Pay to Forecourt Controller, Cloudics helps modernise everyday operations, connect key processes and deliver a more seamless customer experience – all in one platform built to grow with your business.

Payments

Power your payments with Flow & Pay, Cloudics’ always-online solution for reliable, seamless transactions. Built for modern energy retail, it keeps payments running across forecourts and stores, while connecting every payment point into one flexible solution designed around the way your business operates.


Industries

Cloudics solutions are designed to meet the specific needs of different industries, business models and operational environments. This allows you to build a technology ecosystem that fits your business and supports its growth.

ENERGY RETAIL

  • Fuel Station
  • Charging Station
  • Car wash
  • Private Fuel Station

CONVENIENCE RETAIL


PAYMENTS


FUEL STATION Energy retail

Running a modern fuel station means keeping fuel sales, forecourt equipment and payments working together. Cloudics brings these operations into one connected setup, with Fuel POS, Forecourt Controller and Flow & Pay giving you greater control from the point of sale to the forecourt.

Manage fuel sales, monitor forecourt equipment remotely and give customers a seamless way to pay. With Cloudics, your station becomes easier to operate, easier to manage and ready to support more connected services.

ENERGY RETAIL

  • Fuel Station
  • Charging Station
  • Car wash
  • Private Fuel Station

CONVENIENCE RETAIL


PAYMENTS


Charging Station Energy retail

A charging station is more than a place to plug in. It needs reliable charging, simple payments and smarter ways to manage the space around the chargers. Cloudics connects these needs through Flow & Pay and Parking Management System, creating one connected experience for both operators and drivers.

From managing charging sessions and payments to allocating parking spaces and supporting EV Truck Parking, Cloudics helps you bring charging and parking operations together. The result is a smoother experience for drivers and a more manageable site for operators.

ENERGY RETAIL

  • Fuel Station
  • Charging Station
  • Car wash
  • Private Fuel Station

CONVENIENCE RETAIL


PAYMENTS


Car Wash Energy retail

Car wash operations can be simple for the customer without being complicated behind the scenes. Cloudics connects the service and payment experience through Flow & Pay, allowing customers to select and pay for services through one connected payment point.

With support for multiple payment methods, digital receipts and customer-facing promotions, Cloudics helps keep queues moving and operations running smoothly. It also connects the car wash with the wider ecosystem of services at your site.

ENERGY RETAIL

  • Fuel Station
  • Charging Station
  • Car wash
  • Private Fuel Station

CONVENIENCE RETAIL


PAYMENTS


Private fuel station Energy retail

Private fuel stations need straightforward tools that give operators control over fuel sales and day-to-day activity. Fuel POS provides a central way to manage transactions and fuel sales while keeping the operation connected.

Cloudics helps bring fuel dispensing, payments and operational data into one system, reducing the need for separate tools. Whether you are managing a private fleet or a dedicated fuel site, the platform gives you a clearer view of everyday operations.

ENERGY RETAIL


CONVENIENCE RETAIL

  • Store
  • Self-service
  • Supermarket

PAYMENTS


Store Convenience retail

A modern convenience store needs to move quickly — from checkout to customer management and everything in between. Cloudics Flow & Pay brings always-online physical payments into the wider retail operation, making it easier to keep transactions moving.

Connect payments with your digital services and store operations while giving customers a straightforward way to pay. Cloudics helps reduce fragmented systems and creates a more connected retail environment.

ENERGY RETAIL


CONVENIENCE RETAIL

  • Store
  • Self-service
  • Supermarket

PAYMENTS


Self-Service Convenience retail

Self-service works best when customers do not have to think about the technology behind it. With Flow & Pay, Cloudics connects physical payments and service delivery in one always-online solution, helping unattended operations stay available and easy to manage.

Customers can pay directly at the service point using cards or mobile wallets, while operators gain remote visibility and clearer payment flows. It is a simpler way to run self-service without adding unnecessary complexity.

ENERGY RETAIL


CONVENIENCE RETAIL

  • Store
  • Self-service
  • Supermarket

PAYMENTS


Supermarket Convenience retail

Supermarkets bring together high transaction volumes, checkout operations and increasingly self-service experiences. Cloudics Flow & Pay gives these environments a connected payment layer that works across different service points.

From checkout to self-service, payments can be managed through a consistent setup while digital receipts, customer services and other connected operations stay part of the same ecosystem. The result is a smoother experience for customers and simpler management for retailers.

ENERGY RETAIL


CONVENIENCE RETAIL


PAYMENTS

  • Fuel Retail
  • Retail
  • EV Chargers
  • Ticketing
  • Self-Service

FUEL retail payments

Fuel payments need to work at the moment a customer is ready to leave — even when the station itself is unattended. Flow & Pay brings always-online physical payments to the forecourt, connecting the payment experience with fuelling and other services.

Combined with Forecourt Controller, Cloudics can connect payment flows with forecourt equipment and remote operations. This means fewer disconnected systems and a more consistent payment experience across the station.

ENERGY RETAIL


CONVENIENCE RETAIL


PAYMENTS

  • Fuel Retail
  • Retail
  • EV Chargers
  • Ticketing
  • Self-Service

retail payments

Retail payments should fit naturally into the way a store operates, rather than creating another disconnected system. Flow & Pay connects physical payments with the wider service environment, giving retailers one flexible payment experience across different points of sale.

Customers can pay using major bank cards and mobile wallets, while operators can manage payment flows and digital receipts through a connected setup. This makes it easier to add services without adding another isolated payment system.

ENERGY RETAIL


CONVENIENCE RETAIL


PAYMENTS

  • Fuel Retail
  • Retail
  • EV Chargers
  • Ticketing
  • Self-Service

EV Charging payments

EV charging introduces a different payment challenge: the payment experience needs to work alongside the charging service itself. With Flow & Pay, Cloudics connects physical payments and charging into one always-online solution.

The same setup can also support additional services around the charging hub, including parking and other unattended services. For EV drivers, that means a straightforward payment journey; for operators, it means fewer separate systems to manage.

ENERGY RETAIL


CONVENIENCE RETAIL


PAYMENTS

  • Fuel Retail
  • Retail
  • EV Chargers
  • Ticketing
  • Self-Service

Ticketing payments

Ticketing environments often rely on unattended payment points where reliability matters. Cloudics brings Flow & Pay into these settings as a connected physical payment solution, allowing customers to pay directly at the point of service.

The platform can also connect payment with physical access points such as doors, gates and turnstiles. This creates a more integrated journey from payment to access, while giving operators a single connected system to manage.

ENERGY RETAIL


CONVENIENCE RETAIL


PAYMENTS

  • Fuel Retail
  • Retail
  • EV Chargers
  • Ticketing
  • Self-Service

Self-service payments

When there is no employee at the service point, the payment system has to do more. Flow & Pay combines physical payments with service control, helping self-service locations stay connected and manageable around the clock.

Customers can pay immediately by card or mobile wallet without registration, while operators get remote monitoring and clearer payment flows. The same approach can support everything from charging and fuelling to car washes, parking and other unattended services.


Case studies

See how energy retailers and mobility operators use Cloudics to connect services, simplify operations and build better customer journeys.

Aegis

The UK company behind a bold new vision for commercial transport has partnered with Cloudics to operate its upcoming network of 30 clean, multi-energy refuelling hubs nationwide.

Wisey

Wisey has stripped away the complexity of traditional gas stations to create something simpler, more cost-efficient, and built around real customer behaviour.

DHL

How Cloudics helps DHL Express Estonia keep its commercial EV fleet charged and moving.


Fuel Transactions

Start a fuel transaction or add an existing transaction to the cart

Real-Time Fuelling

Monitor the fueling process live and see the liters dispensed and total cost update in real time, just like on the pump display.

Prepayment or
Free Flow

Capable of supporting both prepayment or free flow option

VOLUME OR AMOUNT

Possibility to toggle between volume and amount-based transactions.

FUEL POS ADAPTS TO YOU

Fuel POS adapts to your business processes, workflows and operational needs, giving you the flexibility to manage your station your way. With the right tools and features in one platform, everyday operations become simpler and more efficient.

Our Fuel POS is a modern, all-in-one point-of-sale solution that seamlessly combines convenience retail and fuel sales in a single intuitive platform.

It supports both pre-payment and post-payment fueling workflows, while flexible mixed and split payment options provide a smooth checkout experience for virtually any customer journey.

The solution is backed by a powerful and versatile back-office platform, enabling centralized management of products, pricing, promotions, transactions, and station operations. Built for the evolving needs of modern fuel retail, Fuel POS delivers a fast, flexible, and future-ready retail experience for both customers and station operators.


FUELLING BACK-OFFICE
Dashboard

  • Payment method distribution Displays the breakdown of fuel sales by payment method, such as cash, card, fleet cards, or other supported payment options. This helps identify customer payment preferences and monitor payment channel performance.
  • Sales by products
 Provides overview of sold products volumes
  • Sales by location
 Presents fuel sales data for individual station locations, enabling comparison of performance across sites.
  • Top 10 pumps
 Highlights the best-performing fuel pumps per location,  this graph can be monitored by võlume or value
  • Dashboard
  • Price
  • Logs
  • Warnings
  • Reports
  • Wetstock

MANAGE PRICES

  • Fuel price management 
Manage fuel prices across all your stations from one intuitive view. See all fuel products and locations in one place and update prices quickly and easily.
  • Price updates 
Change the price at a single station or apply the same update across multiple locations at once.
  • Pricing consistency
 Keep pricing consistent, reduce manual work and respond quickly to market changes.
  • Full control
 Simple price management that gives you full control across your entire station network.
  • Dashboard
  • Price
  • Logs
  • Warnings
  • Reports
  • Wetstock

ACCESS
REAL-TIME LOGS

  • Real-time transaction logs
Access real-time transaction logs for every station from one place. Get a clear view of what happened with each transaction, including the key details needed to investigate issues quickly.
  • Customer service support
Customer service teams can independently check transactions, support end customers and escalate cases when needed.
  • Station operations
For station operations, the transaction history provides a detailed view of sales activity and helps teams understand what is happening across their stations.
  • Transaction visibility
Less guesswork, faster support and better visibility into every transaction.
  • Dashboard
  • Price
  • Logs
  • Warnings
  • Reports
  • Wetstock

Monitor
 Warnings

  • Real-time monitoring and alerts
Stay on top of your station network with real-time monitoring and alerts. Access warnings anytime, from anywhere, with cloud-based software that keeps you connected to your operations.
  • Warning levels
Clearly distinguish between different warning levels and quickly identify issues that require attention.
  • Faster response
Get the right information at the right time, helping your team respond faster and keep daily operations running smoothly.
  • Operational visibility
Maintain greater operational visibility and control across your entire station network.
  • Dashboard
  • Price
  • Logs
  • Warnings
  • Reports
  • Wetstock

GET OVERVIEW OF REPORTS

  • Station performance overview
Get a clear overview of fuel station performance and sales from one place. Monitor key sales metrics across your station network and easily compare performance between locations.
  • Fuel sales analysis
 Understand fuel sales by product and payment method to see what is driving your business and how customers are paying.
  • Pump performance
Identify your best-performing pumps and track sales by volume or value to support data-driven operational decisions.
  • Sales insights
Turn fuel sales data into clear insights for better day-to-day management.
  • Dashboard
  • Price
  • Logs
  • Warnings
  • Reports
  • Wetstock

MANAGE WETSTOCK

  • Real-time fuel level monitoring
Monitor fuel levels across your entire station network in real time. Get a clear overview of tank levels and manage your tanks directly from one central view.
  • Tank status indicators
Colour-coded status indicators make it easy to identify tanks with sufficient stock, medium levels or critical levels requiring replenishment.
  • Stock management
Use real-time stock information to coordinate refuelling activities and help ensure the right products are available when needed.
  • Fuel availability
Stay ahead of fuel demand and keep your stations reliably supplied.
  • Dashboard
  • Price
  • Logs
  • Warnings
  • Reports
  • Wetstock


NEW GEN Forecourt Controller

Our Forecourt Controller (FCC) is the first cloud-based FCC with built-in offline capabilities, ensuring reliable forecourt operations even when the internet connection is temporarily unavailable. It provides connectivity with pumps from the leading fuel dispenser manufacturers, enabling flexible deployment across different station configurations.

Thanks to its cloud-native architecture, integrations with external systems and partners can be implemented quickly and efficiently. This significantly reduces deployment complexity and enables new fuel stations to become fully operational in a short timeframe. The result is a modern, scalable, and future-ready platform for managing forecourt operations.

Web Manager

Manage your forecourt remotely with real-time access to station data, transactions and operations through one web-based platform.

Wetstock

Monitor fuel levels and wetstock data in real time to keep track of your tanks and fuel inventory.

Mobile Application

Give customers a convenient way to interact with your forecourt through mobile payments and connected station services.

Pumps

Connect your fuel pumps to the Cloudics platform for seamless control, payment processing and real-time pump management.


Products

Cloudics brings together a wide range of connected products designed to simplify your daily operations and improve the customer experience. Each solution can work independently or as part of one seamless platform tailored to your business.

Back-Office

Manage your station from one central platform.

New

Flow & Pay

Make fueling and payments simple and seamless.

New

NEW GEN Forecourt Cloud controller

Control your forecourt from one connected platform.

New

Fuel Pos

Simplify fuel sales and station payments.

New

Gamification

Engage customers with rewarding digital experiences.

New

Access Control

Manage secure access to station services.

ANPR

Identify vehicles and automate customer interactions.

App

Connect customers with your station digitally.

Charging Station Management System (CSMS)

Manage EV charging from one connected system.

Fleet Management

Manage fleets, vehicles and fuel transactions seamlessly.

Dispenser Connectivity

Connect dispensers with your digital ecosystem.

Loyalty

Reward customers and build lasting relationships.

OPT

Enable secure payments directly at the pump.

parking management system (PMS)

Combines real-time space management, bookings, payments & EV truck parking in one intelligent solution.

Price Display

Keep fuel prices accurate and up to date.

Self Check Out (SCO)

Enable fast and convenient self-service shopping.

Subscriptions

Create flexible recurring services for customers.

Wetstock Management

Monitor fuel inventory with real-time insights.


Services

Cloudics services are built around your business needs, helping you get more value from your technology and connected solutions. From implementation and integration to ongoing support, we help keep your operations running smoothly.

Business & Technology Consulting

Turn business needs into a clear technology roadmap with practical recommendations built around your operations and future plans.


Custom Development & Integrations

Extend your technology ecosystem with APIs, integrations and custom development designed to fit your processes and infrastructure.


implementation &
Project management

We take responsibility for deploying your solution, coordinating stakeholders and keeping timelines, scope and technical requirements under control.

Training & Enablement

We prepare your teams to manage the solution independently with role-based training tailored to their everyday responsibilities.


Technical Support & Maintenance

From everyday questions to technical maintenance, we provide continuous support to keep your business-critical systems working smoothly.


IT Services &
Cybersecurity

Protect and manage your business-critical technology with reliable IT services, infrastructure expertise and practical cybersecurity solutions.


About Us

Cloudics by Astro Baltics is an innovative cloud-based management and payment platform that took flight in 2019. At the heart of Cloudics is a vision to offer solutions that simplify energy station processes, unlock profitability for retailers across all areas, and provide customers with convenience through frictionless operations.

28

Years of 
know-how

60+

People behind 
Cloudics

3

ISO 
certifications

1400+

Customers & 
partners


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    Tõnu Mets
    Head of Business Development
    +372 628 0000