
This month Cloudics & Astro Baltics returned to forecourttech in Alicante, joining industry leaders to discuss topics critical to our industry today.
We came away with some interesting insights, but one thing stood out for us as a company: we are on the right track.
We heard that our industry is in such a state of flux that retailers can no longer sit back and wait for technology providers to be ready.
The days of vendor lock-in and industry giants defining the future of technology are over; the fuel-retail industry needs cloud-based platforms and fast-paced small tech providers to do the heavy lifting.
We also learned more about how data and real-time access to it will be critical for informed AI use.
This becomes extra important when we consider the new world of loyalty and real-time customer engagement.
Points collection and stamp cards are things of the past, but understanding what each individual wants will be essential for future success.
Tanked fuels aren’t going anywhere soon.
The EV revolution hasn’t happened in the ways people predicted, but that doesn’t mean it won’t happen soon.
For that, we need to be ready with the technology to support a broad range of solutions, including EVs.
But with that comes the challenge of monetising EV charging and ensuring uptime, a challenge currently faced worldwide, with chargers either unreliable or subject to acts of vandalism.
For that, remote management and the cloud become mandatory.
Finally, the convenience industry has to look towards made-to-order food, and self-service as the breadwinner.
Healthy and welcoming foods and snacks are what win the hearts and minds of consumers.
The event also afforded the chance to meet with many leading retailers, and it was great to listen to their concerns and speak candidly about a range of topics at the excellent Asia Gardens Resort.
Thanks to SAB Events, especially Stephen Bozdan, for a great event!
The Cloudics team looks forward to returning next year.
For more information, please contact:
info@cloudics.com
+372 628 0000
Cloudics
Here to streamline business
cloudics.com

While big energy retailers can afford to trial and error new innovations and shifts to business operations, small and medium retailers struggle to make ends meet with changing fuel margin dynamics in an ever-changing world. Cloudics aims to resolve those challenges without investing in new on-site technology.
The Cloudics platform enables retailers to turn out-of-date fuel stations into holistic energy hubs at a pace of their choosing.
By integrating operations across self-service convenience, EV charging, fuelling, and car wash services into a central cloud-based platform, retailers can select how they wish to adapt their business to changing demands.
Thanks to Cloudics, we can convert legacy equipment into cloud-driven IoT devices. This means your customer reach and upsell options grow exponentially, but it also prolongs the lifespan of legacy equipment.
At Uniti Expo 2024 in Hall 5, Booth D61, we are excited to demonstrate how our software and hardware solutions contribute to a connected energy station ecosystem.

A lot has been said about frictionless technologies for hopping, and whilst retailers are looking at ways to simplify this business and relieve staffing issues, we are all aware of the news around just-walkout technologies and their failures.
Cloudics shopping is going back to the root of the problem to help enable unmanned operations or 24/7 operations during off-peak hours.
Our frictionless entry/exit solution is already in use today, but rather than using the expense and unproven AI technologies to track sales, we leverage self-checkout or mobile scan and pay.
In addition, with our new radar-based security, we can track customer behaviour in-store and warn retailers to check camera systems for spurious behaviour.
Our innovative cloud-based forecourt controller already empowers fuel retailers to effortlessly connect station equipment and devices to the cloud.
It has been in use for over five years and is still going strong. With the constant addition of new dispensers, our solution is ready to go for markets worldwide, and we are now entering new markets in Asia.
With Cloudics FCC, all the forecourt equipment (dispensers, wetstock, price displays, car wash—all become IoT devices) can be managed from the cloud, enabling instant access to control and manage all your station devices remotely without being on-site.
Cloud-based Forecourt Controller reduces operational costs by a huge margin, centralising control and management of the forecourt in a way that cannot be achieved with a physical device. It also simplifies fuel bunkering, keeping a real-time view of B2B tanks and containers at non-public locations.

In response to the growing demand for electric vehicle (EV) infrastructure, we proudly present our newly developed eOPT specifically for EV charging.
It has been integrated with our all-in-one mobile payment app and a versatile Charging Station Management System (CSMS) supporting over 30 charger manufacturers.
Cloudics platform for EV charging is a low-cost way to quickly fulfil payment regulations for the EU and bring additional services to the OPT, such as car washes, parking, vacuum cleaners, vending machines and more.
Read more about Cloudics for EV charging here.

Whilst many retailers have invested in an app over the past decade, it is now becoming increasingly clear that just like a POS solution, customer apps require investment and planning.
The Cloudics app consolidates all aspects of the energy retail experience, from EV charging and frictionless entry to fueling, subscription-based services, shopping, food, engaging gamification features, and so much more.
Come talk to us about how you can use the app to surprise and delight your customers, driving increased revenue and converting fuel-only customers to loyal shoppers.
Cloudics stands at the forefront, driving innovation as the energy landscape shifts. Our focus is ensuring retailers are ready for the next generation of fuel and convenience retail, no matter which direction the industry goes.
At Uniti Expo 2024, we will be unveiling current and latest innovations, with the goal of transforming fuel stations into comprehensive energy hubs, without the huge expense of equipment upgrades.
Our journey spans over 26 years, during which we have achieved significant milestones, including deploying our platform and solutions across multiple regions such as Canada, the Baltics, the EU, and Georgia.
With over 550 stations operating on our platform and more than 200,000 users worldwide, our global footprint is a testament to our expertise and the trust placed in us by our partners.
We invite you to experience the future of fuel retail firsthand at Uniti Expo 2024, Hall 5, Booth D61.
Let’s embark on this journey towards a more efficient, sustainable, and consumer-friendly energy landscape.
Regarding any questions, contact us:
info@cloudics.com
+372 628 0000
Cloudics
Future of Energy Stations

Tartu, Estonia and Preston, UK – Astro Baltics, a world leader in cross-business mobile payment and advanced forecourt control technology has entered into an agreement with Suresite, the UK’s leading provider of forecourt payment technology, to use Astro Baltics’ Cloudics mobile platform to power Suresite’s new PitStop mobile platform.
The mobile payment platform will leverage the power of the proven Cloudics technology, already in use in Europe and North America, in order to bring a modern, reliable mobile experience to UK fuel retail.
The Cloudics platform already allows customers to pay for fuel, shop, order food, charge electric vehicles, and much more. That same technology will be available to retailers via Suresite’s new Pitstop, due for release soon.
PitStop Suresite’s innovative payments technology to negate any prolonged holding of pre-authorised funds. The app aims to clear these funds in a timely manner – meaning prompt transactions and less inconvenience to customers.

Benefits for retailers include connection to bespoke loyalty programmes; creating a database of customers available to market offers and upsell. Customer spending habits can be more easily analysed, giving retailers an insight into spending peaks and troughs.
Retailers can also look to leverage the app to enable out of hours fuelling, maximising on daily profits and reducing staff hours. Opportunity for business growth is boosted, with each element of the app available to numerous forecourt commercial outlets.
Additionally, thanks to GPS technology, the customer will know where the nearest fuel retailer is and will be able to pay from within their car without the need for unsightly QR codes.
“When looking to enhance our payments offering to our thousands of retail outlets, we knew we needed to look towards mobile technology,” said Nick Horne, Sales and Commercial Director, Suresite Group. “Astro Baltics Cloudics platform was ideally placed to provide the engine to our app by providing a modern, secure solution while future-proofing us by already being ready for EV and more. As we grow our offering within our Connex marketplace, we believe Pitstop will be a prime feature of our customer’s forecourts.”
“At Astro Baltics, we had already engaged with many UK retailers who were excited by our Cloudics platform, but we knew that to provide an ideal experience, we needed a trusted partner in the UK,” said Gary Szendzielarz, International Business Development Director, Astro Baltics.
“Suresite’s name kept coming up time and again as a trusted partner to the UK’s biggest fuel retailers, already providing a range of high-quality services. Through our exclusive UK partnership, we will be able to grow our portfolio of services and provide UK retailers with the opportunity to give customers a better fuelling and retail experience.”
“Finding a partner in the UK was one thing, but finding one who wanted to perfect the payment experience for the customer was another,” said Taimar Kallari, CEO of Astro Baltics. “Through Suresite, we were able to ensure we had the right payment gateway and setup in place to ensure the perfect pay-at-pump experience for the end customer. We are excited to see this new relationship blossom.”
As part of this new partnership, Astro Baltics will also work with SureSite to introduce their new eOPT device to the UK market. Designed to address the issue of card payment at the EV charger, the eOPT will be a low-cost device which can control up to ten charge-points from a single payment terminal, reducing the investment cost for charge-point operators.
SureSite will showcase the new PitStop mobile platform at APEA Live in Milton Keynes on the 16th of November. Make sure to stop by the stand to see it in action.
Established in 1994, Suresite Group provides a range of business-critical operational services for Fuel and Convenience Retailers. Suresite market leading Payment and data solutions, Wetstock management, Training and Health & Safety compliance help over 3,000 stores across the UK run businesses more effectively.
Suresite Group customers and partners include Barclays, Finaro, Worldpay, Timico, Feefo, American Express, Sponge, Greenergy, Cost Cutter, Jet, and others.
Astro Baltics has served the fuel and convenience industry for over 25 years, providing retailers with cutting-edge IT solutions. In 2018, Cloudics was unveiled to the public, offering an industry-leading mobile payment platform and the world’s first fully functioning cloud-based forecourt controller capable of communicating with legacy pumps.
Since then, Cloudics has been installed in numerous countries worldwide, including Canada, Austria, Estonia and Georgia.
Cloudics continues to grow from strength to strength, today opening doors to unmanned convenience stores, turning legacy devices into IoT devices, managing EV charge-points and providing the engine which drives customer engagement at the mobile device for any retail environment.
For more information, visit: www.cloudics.com or www.suresite.co.uk
The PitStop mobile platform will soon be available on the Google Play Store or the App Store.
Regarding any questions, contact us:
info@cloudics.com
+372 628 0000
Cloudics
Future of Cloud-based Solutions

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